About Us
Foundational Principles
Dogs are inherently good.
They bring loyalty, patience, joy, and light into the lives of the people who care for them. They show up every day without ego, without judgment, and without conditions.
Champ's Choice™ exists to honor that goodness.
Our responsibility extends beyond nutrition alone. It includes how we design our products, how we communicate, how we treat our customers and partners, and how we conduct ourselves as a company.
We strive to reflect the best qualities dogs show us every day - honesty, consistency, generosity, and trust and to bring those qualities into everything we do.
This principle guides our decisions, our standards, and the way we treat all people.
A promise the runs deep.
Champ's Choice™ is a powered by TRU-Science™.
TRU-Science™ means more than scientific credibility — it’s a commitment to excellence, integrity, and results. It’s about empowering dog owners with products they can trust and outcomes they can see.
It’s about honoring the bond between humans and their dogs by providing the nutrition that keeps them strong, healthy, and ready for whatever life brings next.
Because when the science is true — the results speak for themselves.
Strategic Nutritional Advisor & Formulation Specialist
Meet Dr. Zak Coldiron, DVM
Our scientific foundation is led by Dr. Zak Coldiron, a respected veterinarian and owner of a premier animal hospital in Edmond, Oklahoma.
With years of hands-on clinical experience treating and advising small-animal patients, Dr. Coldiron understands canine health from both sides of the exam table — where science meets real-world outcomes.
As Champ's Choice™ Strategic Nutritional Advisor and Formulation Specialist, Dr. Coldiron oversees ingredient research, balance testing, and efficacy validation. His expertise ensures that every formula not only meets clinical standards but also delivers noticeable improvements in vitality, mobility, digestion, and overall well-being.
Under Dr. Coldiron’s guidance, our formulations go beyond meeting nutritional baselines — they redefine them.
Our Commitment to Excellence
Integrity in
Formulation
Only clinically validated ingredients, preciselymeasured and transparently sourced.
Relentless Testing & Verification
Continuous quality assurance through partner labs and veterinary oversight.
Visible
Results
Stronger bodies, healthier joints, sharper minds, and longer, fuller lives.
Our Commitment to You and Your Dog.
Our mission is simple.
To set a standard of excellence in everything we do - how we build our products, how we treat our customers, and how we stand behind every
decision we make.
We exist to deliver the very best pet nutritional products in the marketplace and to ensure the customer experience is easy, enjoyable, engaging, and informative from start to finish.
We make one clear promise:
If a customer is not 100% satisfied, we will make it right or refund their money -no questions asked.
Our vision is to become a highly respected, enduring pet nutrition company built on a foundation of excellence that customers can believe in and depend on - not because of slick marketing or loud claims, but because we are consistent, disciplined, and trustworthy.
In a marketplace crowded with exaggerated promises and constant noise, we choose clarity over hype and substance over spin. We aim to deliver the highest-quality products in the category and an experience that brings customers back because the results and the reliability behind them speak for themselves.
Research and development is the operational foundation of Champ's
Choice™. We collaborate with veterinary and formulation experts to design, evaluate, and refine products intended for long-term, daily use. This ensures formulations are scientifically grounded, responsibly developed, and practically manufacturable at scale.
Our responsibility does not end at formulation. Ongoing evaluation includes:
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Ingredient selection and interaction
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Manufacturing processes and quality controls
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Customer usage patterns and outcomes
The objective is not only better products, but better systems — systems that improve outcomes for dogs and confidence for their owners.
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"After losing our last dog from the same bloodline at just 12 years old, we realized how quickly time passes. It was heartbreaking..."
“We lost our last dog at 12, and that hit us hard. With Gigi, we decided not to wait until something’s wrong. We started her early on Champ’s Choice TRU-BOOST just to support her overall health. She’s active, playful, and part of the family. We want her with us a long time.”
Wayne A. – Female Lab Mix “Gigi” (TRU-BOOST Daily Multivitamin)
"Our big little Chihuahua had constant scooting issues and obvious discomfort...."
“Our Chihuahua was constantly scooting, and we were tired of dealing with it. We started using Champ’s Choice anal gland supplement, and honestly, it’s helped a lot. Way less irritation. He seems more comfortable now — and so are we :)”
Angel L. – Large Chihuahua (Anal Gland Support)
"We have two very different dogs — an indoor poodle with anxiety and a faithful rescue mix who guards our property outside...."
“Our poodle is high-strung. Storms, company, loud noises — she feels all of it. The calming product has helped take the edge off without knocking her out. Our faithful rescue mix that stays outside was getting stiff, and the joint supplement seems to be helping him move easier. Two different dogs, two different needs — same brand.”
Jay M. – Poodle (Anxiety) + Faithful Rescue Mix (Joint Support)
"We have three Great Pyrenees on 100 acres ...."
“We’ve got three Great Pyrenees that cover about 100 acres every day. They’re not house dogs — they work. One’s young, one’s middle-aged, and one’s getting up there. Champ’s Choice has helped keep all of them moving like they should. The older one especially seems more comfortable. If you’ve got big working dogs, you know that matters.”
Carolyn C. – Three Great Pyrenees (Multi-Age Support)
"My pit bull was slowing down and struggling to get up due to joint stiffness...."
“My pit bull isn’t a puppy anymore, and it started showing. He was stiff getting up and didn’t want to play as much. After a few weeks on Champ’s Choice joint support, he’s moving better and acting more like himself again. That’s really all I wanted.”
Toby S. – Aging Pit Bull (Joint & Mobility)
"Our miniature schnauzer struggled with sensitive digestion and stress-related flare-ups...."
“Our schnauzer has always had a sensitive stomach. We were constantly switching food and trying different things. Since starting Champ’s Choice, his digestion has been way more consistent. The calming supplement has helped too — he’s just more settled overall. It’s made a noticeable difference for us.”
Kenzi K. – Schnauzer (Digestive + Calming)
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